'Once Upon A Time' Rebounds A Little In Ratings
Will need the boost coming into 'Alcatraz' premiere
'Once Upon a Time' continues to dominate the genre ratings, at least for now.
Fox will have a chance to include "Alcatraz" in its ratings next week, and from there, it will be a race to see who finishes on top. That is, unless "Alcatraz" has a "Terra Nova" moment and finishes lower than expected.
In the meantime, "Once" did rebound a bit from its ratings downswing of recent weeks. It earned a 5.9 rating/9 share, according to Fast National overnight ratings from the Nielsen Co. That's up 13 percent from its previous airing on Dec. 11, and was the best outing for the show since scoring a 5.9/8 on Nov. 27.
Yet, the show is still down from the 6.9/10 it was averaging over its first four episodes. "Once" is now averaging a 6.3/9, down 9 percent from its first four episodes, and has averaged a 5.7 household rating over the last four episodes. That's a drop of 17 percent.
However, no other genre show has even come close. Especially this week, which wreaked havoc on much of the rest of the schedule.
"Grimm" scored its worst outing in its Friday timeslot, grabbing just a 2.9/5. However, it still showed it was a stronger program than "Chuck," building on its lead-in audience by 38 percent.
"Fringe" matched its series low first set on Nov. 18, its midseason finale, with a 1.8/3. That actually tied it with The CW's "Vampire Diaries," and allowed The CW to at least be even with a network genre show for the first time this season.
For complete television ratings analysis from the past week, check out our sister site Inside Blip.
Top Network Genre Shows, Week of Jan. 8 -- [Audience Loyalty Index rating]
| 1. (-) | Once Upon a Time (ABC) | 5.9/9 | [84.8] |
| 2. (-) | Grimm (NBC) | 2.9/5 | [82.6] |
| 3. (1) | Chuck (NBC) | 2.1/4 | [88.3] |
| 4. (2) | Vampire Diaries (CW) | 1.8/3 | [88.7] |
| 4. (-) | Fringe (Fox) | 1.8/3 | [92.3] |
| 6. (3) | The Secret Circle (CW) | 1.3/2 | [73.7] |
| 7. (4) | Supernatural (CW) | 1.0/2 | [90.3] |
Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.
Data collected from The Nielsen Co., as distributed by Zap2it. GenreNexus tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.
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