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Syfy Makes Huge Push Toward Reality Programming

New hires in the executive rank hints at where cable channel's focus is heading

It's a fact: Reality programs are minimal risk with the chance of huge rewards. And with Syfy finding a lot of success in series like "Ghost Hunters," "Destination Truth" and "Face-Off," it's no wonder they want to continue pushing reality into 2012.

So it's likely little surprise that Syfy is beefing up its executive ranks within unscripted programming, hiring five people who have worked in everything from "Sister Wives" and "Dallas Cowboy Cheerleaders" to "Hoarding: Buried Alive" and "Sarah Palin's Alaska."

Now working for Syfy, according to The Hollywood Reporter, are Robyn Lattaker-Johnson, Wayne Sampson and Colin Whelan -- all vice presidents of alternative programming. Joining them are Tori Socha and Andrew Whitney, who will work as directors in reality programming for the channel.

Syfy isn't trying to fill offices. Instead, it seems to be moving its focus even more to unscripted shows.

"On the heels of Syfy's most-watched year in history, we will be launching a record number of unscripted series in 2012," senior vice president Tim Krubsack told THR, in a statement. "With their diverse experiences, creative sensibilities and stellar accomplishments, these five very gifted executives will play a key role in shaping that programming expansion and the continuing growth of the Syfy brand."

An expansion of reality programming does not necessarily have to come at the sacrifice of scripted shows like "Sanctuary" and "Warehouse 13." Instead, Syfy is a 24-hour cable channel with plenty of timeslots to fill -- especially since much of its programming is 20 episodes or less per season.

However, that doesn't mean that there won't be less scripted programming in the future. The problem with scripted programming is it requires a huge investment on the part of Syfy or a production company it picks series up from. Acquiring shows, like Canada's "Lost Girls" and Great Britain's "Merlin," at licensed costs, helps mitigate that risk a little bit. But high-money failures like "Caprica" and "Stargate: Universe" can really tax the bottom line for a cable channel where it seems profit margins are forever thin.

So who are the new executives?

Lattaker-Johnson has a thin resume, which includes shows such as "The Ultimate Hustler" in 2005 and "Hell Date" in 2007. She also was a senior vice president of original programming at BET. Sampson worked for Dick Clark Productions, and also has credits that include an episode of "My Big Fat Obnoxious Boss." Whelan is a producer whose work includes "House Hunters," "L.A. Ink," and two episodes of "Sarah Palin's Alaska."

Socha comes from TLC with Whelan, and worked on shows like "Sister Wives" and "Extreme Couponing." Andrew Whitney was with CMT, and has worked on shows like "CMT's Next Superstar," "Step It Up and Dance," and "Hollyhood."

About the Author

Michael Hinman is the founder and editor-in-chief for Airlock Alpha and the entire GenreNexus. He owns Nexus Media Group Inc., the parent corporation of the GenreNexus and is a veteran print journalist. He lives in Tampa, Fla.
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Duh, the whole point of si-fi is NON reality. The more they keep adding this reality crap to SyFy the less I will watch their channel.

That's it then, SyFy is officially dead to me. I will continue to watch Warehouse 13, Alphas, the final season of Eureka and Sanctuary but I'll watch them via DVR since SyFy obviously does not care about DVR numbers. I've already seen the new season of Merlin so I won't give them the satisfaction of counting me as one of their viewers. I understand what they're doing, but honestly they need to fix their PR image with their fans first before anything else, because they've managed to do nothing but piss off their fans this year.

Syfy does not care if we scripted show lovers do not watch their non scripted shows or network,because more people watch that cheap crap reality shit.Sucks to be us!

Yes it certainly sucks to be us. Though most of the 'reality' shows they have are 'scripted'(Wrestling involves great acting and great Athleticism), I guess its cheaper to go looking for a Yeti or a ghost and never finding one than it is to pay writers, directors, SFx artists, and actors union scale to write an exciting story containing them. Even so how about a reality show set in scifi fandom following someone going to Conventions, or one set among Rennies following the renaissance festivals around the country, or one just following Olmos or Torresani or another Genre artist around all day?

"Keeping up with the Colonials" They could follow the lesser BSG actors around to Cons and Casting Calls. There are a lot of genre reality things they could be doing rather than chasing Ghosts and Monsters and being the Poor man's 'Jackass'

To be honest, I'm OK with reality so long as it doesn't start replacing scripted programming. It's a huge network, 24/7, so there should be plenty of time for everything, right?

Skylark ... don't be doing these reality execs work for them, haha!

It might be on 24/7 but they put 99% of their first run shows on at prime time. So we are still not going to get the first run non-reality shows.

MIchael maybe I need to get an agent to 'pitch' these ideas? I may have found a new career!