AirLockAlpha.com

Forget the shopping malls. SciFi Channel is taking a very non-traditional approach to promoting its upcoming new series "Warehouse 13," and is doing it by attracting people who shop at flea markets.

Yep, we said flea markets.

Brown tags will start showing up at various flea markets around New York City and Los Angeles this weekend on different items asking "does this object have hidden powers?" To find out, the curious shopper will have to hop on the Internet and visit the official Web site for "Warehouse 13," its new series that will launch July 7, the same day SciFi Channel becomes Syfy.

"Warehouse 13" stars Eddie McClintock and Joanne Kelly who play Secret Service agents who, after saving the life of the President, are summoned to South Dakota to help find supernatural objects that need to be stored in a giant warehouse.

It's because South Dakota is known as "America's Attic" that marketers came up with the idea of using flea markets to tag items, according to Multichannel News.

The tags will first appear Sunday at the Rose Bowl Flea Market in Pasadena, Calif., then move to the Fort Greene Flea Market and the Brooklyn Flea Market in New York June 27 and July 5.

Once found, the tag explorers simply visit Scifi.com/Warehouse13 where they will find Saul Rubinek as Artie on a Dick Tracy-like communicator called a Farnsworth.

For those not trolling flea markets in California and New York, "Warehouse 13" is tagging items electronically as well through sites such as eBay and Oodle.

The "Warehouse 13" pilot was written by "Buffy the Vampire Slayer" and "Battlestar Galactica" writer Jane Espenson along with Brent Mote.

Jack Kenny, from "Book of Daniel," is the series showrunner.