Plenty of good news for Paramount Pictures as the weekend winded to a close Sunday. Not only was "Star Trek" the leader at the box office for the first time since 1998's "Star Trek: Insurrection," but it broke a few records along the way as well.
"Star Trek" earned $72.5 million, including another $4 million from Thursday previews, over the weekend, creating the biggest opening for a Star Trek film ever. The previous leader was "Star Trek: First Contact," which was released in 1996 to $30.7 million, or a inflation-adjusted opening of $50 million, according to Box Office Mojo.
"Star Trek" had the biggest opening weekend in IMAX history, its $8.3 million not only topping "X-Men Origins: Wolverine" last weekend, but also the previous record-holder, "The Dark Knight," which opened with $6.3 million last year.
All of this is exciting for "Star Trek," which had originally been planned for a Christmas Day release, but instead bumped to jumpstart Paramount Pictures' summer movie season, which also includes "Transformers 2" in just a few weeks. The last Trek film, "Star Trek: Nemesis," didn't even top the box office when it was released in 2002, and it's been four years since the final Star Trek television series, "Star Trek: Enterprise," went off the air.
Yet, all of that has been forgotten thanks to J.J. Abrams. Even the first attempt at an 11th film, spearheaded by Emmy-winning writer Erik Jendresen, is not even in the news.
However, Box Office Mojo was not happy with one of the "Star Trek" ad campaigns that declared the new movie was "not your father's Star Trek."
"While accurate in its description of the movie itself, for better of for worse, [it] was not only puerile, but unnecessarily insulting to the previous Star Trek incarnations and the audience base," writer Brandon Gray said. "One doesn't have to alienate the fans in order to broaden the appeal. The Batman and James Bond franchises were successfully rebooted without openly attacking what came before (and Batman had more to apologize for after 'Batman Forever' and 'Batman and Robin')."
About the Author:
Michael Hinman is the founder and site coordinator for Airlock Alpha and the entire BlipNetwork. He owns Quantum Global Media Inc., the parent corporation of the BlipNetwork. He's a print journalist by day, and lives in Tampa, Fla.