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Can Fan Efforts Really Save 'Chuck'?

Fans ask viewers to buy a Subway sandwich as a sign of support

"Star Trek," "Farscape," "Roswell" and "Jericho" ... each of these names acts as an inspiration to fans of all genres and is evidence that the voice of the fans can be heard by network executives. Because unlike most other television series, when these groundbreaking shows were canceled, they refused to stay dead and all returned to tell more delightful tales that were adored by fans.

Now though, when fans get wind that their beloved series is "on the bubble" (also known as the brink of cancellation), the battle cries are called and a new campaign is waged. The latest in this growing viewership pattern is "Chuck," the quirky NBC series that turns a geek into a super-cool James Bond.

The movement to save this series was pushed into life by Kath Skerry, a television blogger who has come to love the series. As a way of boosting attention for the series, Skerry dubbed it "Chuck week" on her blog and changed its name from GiveMeMyRemote.com to "GiveMeMyChuck." She was also able to put the message out to like-minded individual via the latest craze in Internet networking, Twitter.

"I watch a lot of TV as a television blogger, but I think that 'Chuck' is a really special show," Skerry told CNN.

Josh Schwartz, co-creator of "Chuck," also has expressed his gratitude for the support the series has garnered and has gone on to promote the show as a story "about geeks by geeks."

"The show has been a great gift to work on and we always really believed in it," he said. "What we are trying to do with the show is something that is original and a blend of so many different genres ... and so I think it has the ability to reach a broad spectrum."

And, like all "save my show" campaigns, this one has a hook: Subway sandwiches. These tasty lunchtime snacks have been a vital part of the product placement for the series and the campaign is urging fans to purchase a foot long from the fast food chain prior to last Monday's season finale. Fans should then leave a comment card at the sponsor expressing their desire to see more of the series.

The technique has proven effective in the past, with bottles of Tabasco being shipped to both UPN and the then The WB network toward the final episodes of "Roswell." More recently, CBS became inundated with peanuts in the fight to see "Jericho" revived in all of its apocalyptic glory.

However, there are plenty of instances where such efforts have failed - in 2000, "Dark Angel" was axed by Fox which resulted in fans posting in barcodes to the network as a sign of their devotion to the series. No third season was ever commissioned and both "Roswell" and "Jericho" came to an end only a season later.

Will "Chuck" be next for the chopping block, or will can fans of the show voice themselves loud enough to give the show a reprieve until next year? In either case, NBC is expected to announce their decision on May 5 with their upfront presentations for the fall season.

About the Author

Alan Stanley Blair is the news editor for Airlock Alpha and assistant news editor for its sister site, Inside Blip. Contributing from his home in Scotland, he is currently studying for a diploma in freelance journalism and feature writing. He can be found on Twitter @Alanistic.
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