Buffy maintains ratings work
The show is still losing to The WB, but increasing UPN's demo numbers
Ratings seem to be holding steady for "Buffy the Vampire Slayer" on UPN, but still not enough people are tuning into the show as they are for the competing "Gilmore Girls" on The WB, according to stats released from the Nielsen Overnight Metered Market Ratings.
"Buffy" achieved a 4.3 rating/6 share, 14 percent less than the "Gilmore Girls," which earned a 4.9/7.
While that might be something for The WB to write home about, network officials are probably more ecstatic with the fact that its hit new series, "Smallville," is destroying yet another one of its former properties, "Roswell," which airs at 9 p.m. on UPN. "Roswell" scored a 2.7/4, 119 percent less than "Smallville," which earned a network best 5.9/8.
All the shows still finished fifth and sixth in their respective time periods on a heavy Tuesday night for the other networks.
Some good news for UPN, however, is that their November Sweeps ratings in certain key demographical areas are the best ever, thanks to the addition of "Buffy" and "Roswell" to the schedule, according to MediaWeek. UPN is up 53 percent in audiences 12-34, 60 percent in adults 18-34 and 43 percent in adults 18-49 over November 2000.
The WB, in the meantime, might have some strong-scoring series on Tuesday night with "Gilmore Girls" and "Smallville," but they have not seen major changes in the same key demographical areas. For Tuesday nights, the network improved just 3 percent for audiences 12-34 and 4 percent for adults 18-49. The network actually witnessed a drop of 6 percent in adults 18-34.
To The WB's credit, however, their ratings in those key demographic areas still remain above UPN's. In November 2000, UPN was scoring a 1.5/4 and a 1.4/3 in those demo areas while The WB was pulling in a 3.4/9 and a 2.6/6. UPN is now scoring between a 2.0/5 and a 2.4/6 in those areas while The WB is pulling in between a 2.7/7 and a 3.5/10.
For this past Tuesday night, UPN finished in last place with a 3.5/5. They were beat by CBS (10.5/15), NBC (9.9/14), ABC (7.8/11), Fox (6.3/9) and The WB (5.4/8).
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