'Sarah Connor' Audience Loses Another 12 Percent

By MICHAEL HINMAN Sep-16-2008
Source: Zap2it.com

"Terminator: The Sarah Connor Chronicles" will need to find some new ways to attract an audience after yet another lackluster week put the series at a new low.

The Fox series earned a 3.5 rating/6 share according to Fast National ratings from Nielsen Media Research, off 12 percent from its previous series low in its second premiere last week. It even finished lower than its lead-out show "Prison Break," which ticked a bit higher with a 3.6/5.

"Sarah Connor" proved that television watchers were more interested in Terminators than Batman, as ABC aired "Batman Begins," but "Deal or No Deal" on NBC and reruns of comedies on CBS were too much for Fox otherwise.

The network ended Monday in fourth place, according to Zap2it, with a 3.6/5, but in terms of actual viewers, was actually tied for third place with ABC. However, Fox continues to score big in key advertising demographics, finishing tied for first with, believe it or not, CBS in the 18 to 49 age bracket with a 2.2 rating.

On Sunday, a rerun of "Fringe" didn't do half bad possibly bringing in some new viewers for Tuesday night. It finished with a 3.6/6, about 60 percent of the audience that tuned in for the premiere. If the viewers from the original broadcast all show up for the next broadcast, with the new viewers from Sunday added in, "Fringe" could very well approach the numbers Fox was hoping for. In fact, the encore did even better than reruns of "The Simpsons" that led into the hour, and competed with football on the other networks.

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that includes both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

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About the Author: Michael Hinman is the founder and site coordinator for Airlock Alpha and the entire BlipNetwork. He owns Quantum Global Media Inc., the parent corporation of the BlipNetwork. He's a print journalist by day, and lives in Tampa, Fla.
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