Both "Fringe" and "Dollhouse" are quickly gathering online support without even airing a single episode but when they do make their debut this fall, viewers can expect more drama and fewer commercials.

Fox have decided not to show the standard number of commercials and promos for the series which means that both shows will be required to provide an extra few minutes per episode ? at least for its initial run. Reruns however will be cut down to allow the usual number of advertisments to about five minutes per hour - half the usual for a network series.

Why the decision to cut down on ads? To keep viewers glue to the screen of course. Joss Whedon?s ?Dollhouse? and J.J. Abram?s ?Fringe? are part of Fox?s Remote-Free TV plan designed to try and stop channel surfing when the commercials start.

?We?re going to have less commercials, less promotional time, and less reason for viewers to use the remote,? said Fox Entertainment chairman Peter Liguori. ?We?re going to redefine the viewing experience. It?s a simple concept and potentially revolutionary.?