If you can't get enough of genre shows like "Buffy, the Vampire Slayer" and "Roswell," then a new interactive website, TheWB.com, will help meet your needs when it launches this August, according to TV Week.
Not one to leave trademarks lying around unused, Warner Bros. Television Group is creating the new site, which will have ads supporting it and highlight video properties either created on The WB channel (that merged with UPN to form The CW network in 2006) or produced by Warner Bros. Television. Like The WB, the site will aim for the 16- to 34-year-old demographic group.
To help fans interact with others who enjoy their favorite shows, TheWB.com will work with Facebook to utilize their social-networking software. Both sites will provide access to users at the same time.
In related news, KidsWB.com, targeting children aged 6 to 11, is now active, streaming video from original Looney Tunes cartoons to new programming like "Plastic Man" (based on the DC Comics character) and a new version of "The Wizard of Oz."
Does this constitute the writing on the wall for The CW?
Warner Bros. is "fully committed to The CW," said Bruce Rosenblum, Warner Bros. Television Group president, noting that The CW and the new Web sites are actually separate businesses.
What does all this mean about accessing the programs on DVD in the future? No one is certain.
Rosenblum said Warner Bros. is "not seeing a diminution of value in the short run," although "some reduction in value in the long run is yet to be determined."
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About the Author:
Wayne Hall is the former news editor for Airlock Alpha, writing from the Washington, D.C., area. He first joined the site in October 2004 as a staff writer, and wrote the monthly "Wayne's Worlds" column.
