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This fall will see a whole host of new genre shows making their way to television, and most networks are already heavily embroiled in marketing campaigns, press releases and promotion of these shows to see what ends up standing out above everything else.

One of these shows is Fox's “New Amsterdam,” a series about a New York City homicide detective who was cursed with immortality after saving a Native American girl in 1642. But like all popular curses these days, there is always a way to break it – when John Amsterdam (Nikolaj Coster-Waldau) meets his true love he will be granted a normal human existence.

Although this concept may ring a few bells with Whedonites, the “New Amsterdam” story will endeavor to bring more personal feel to the series as it explores the darker side to being immortal, show producers said. Amongst these personal touches aspects are all the day-to-day experiences Amsterdam has had to give up.

"I think he is sick to death of hiding it," Coster-Waldau recently told SciFi Wire. "He wants his mortality back. It's not great to have all your friends, all your relatives, die. And it's a very lonely existence."

Coster-Waldau was drawn to the role due to the very complicated back story and the very layered persona of his character, stating that in John Amsterdam he has found “so many different characters in one.”

The actor also said that the sheer amount of secrets behind Amsterdam is more than enough to fill the series, and throughout the first season viewers will get a chance to become acquainted with some of those secrets and also what they mean for the future.

Of course, those involved with the show say this show has nothing to do with "Highlander," despite one member of the press aggressively asserting it during the weekend's presentation by Fox at the Television Critics Association press tour.

“New Amsterdam” premieres Sept. 25 on Fox.