This story contains MAJOR spoilers for Season 3 of "Battlestar Galactica."

"There is a cell phone company based in Britain that uses the tagline 'The future's bright.' Clearly they don't operate in the "Battlestar Galactica" universe.

The crew of Galactica and the rag-tag band of humans depending on them don't have much to cheer about as they flee from the Cylons. And, with one possible exception, even the show's main characters don't have a guaranteed future, producer David Eick told iF Magazine.

"I don't think we've ever ruled out the death of any character with the possible exception of Admiral Adama," Eick said. "The practical reality of having actors of that caliber on our show trumps and outweighs whatever short-lived story telling advantage might be gotten from the shock value of killing them. On a show that is this committed to being this realistic about the ramifications of violent conflict and war, that anyone could go."

Although some of the characters may not be around forever, though, the Cylons will be. While there are definite plans to expand on the Cylon lore already established in the series, however, nothing is set in stone.

"There is a new variation coming in Season 3 for the Cylons," Eick said. "I wouldn't say there is an elaborate bible as to what our flexibility is in respects to the Cylons' development. We don't want to lock ourselves in and not be able to entertain new ideas or better ideas. There is a general sense of a biomechanical history behind the Cylons, and there are various ideas and tangents that can spin from that principal. We will continue to investigate new Cylon forms, but we're not locked into anything per say."

Eick said that he would also like to find opportunities to bring back more actors from the classic series of "Battlestar Galactica." A bigger priority, however, is broadening the show's appeal.

"Laurette Spang who played Cassiopeia on the original series emailed me, and I thought it might be fun to try to find something for her," Eick said. "It's just not where our heads are at in terms of generating that kind of publicity for the show. My agenda is to broaden the show and to continue to bridge the show to different audiences. We're not targeting the sci-fan specifically right now. I think if you are a sci-fi fan you have sampled the show, and you have decided whether you like the show or not. Those fans are either an audience for the show or not, and if you've rejected it we're probably not going to get you back."

Eick singled out viewers of shows like "The Sopranos," "Nip and Tuck," "E.R." and "The West Wing" as the kind of people he thinks the show would appeal to. He wants to dispel the view that some people may still have that BSG is just another "Star Trek" clone.

"An audience that likes that kind of drama would like our show and watch it," Eick said. "I don't think they know about it, or I think they see the title and say 'I don't watch that kind of 'Star Trek' stuff.'"

Elsewhere on the web this week BSG writer and executive producer Ronald D. Moore was also answering questions about his hopes and plans for future developments in BSG, according to TrekWeb. In particular, he was asked about the relationship between Galactica crewman Helo and Sharon, the Cylon agent that shot Adama at the end of the first season. Although she appeared thereafter to drift from her Cylon programming she remains in a cage.

"Their relationship will continue to grow and evolve," Moore said in his blog on SciFi.com. "That's not to say it won't have the ups and downs of any relationship, but we're not looking to destroy it. The issue of the cage, what she's been doing in it, and what her future is will be dealt with in the first couple of episodes."

Her future is assured for the time being, Moore said. But what of everyone else? Theirs will remain uncertain, it seems, as long as the last remnants of the human race struggle to establish a stable society. Apparently that struggle will continue to be a central thrust of Moore's plans for the show.

"I've talked about this before, but it's worth reiterating," said Moore. "Adama's deference to the democratic system is a fundamental idea in the series. These people have to make adult decisions for themselves and decide what kind of life they will have or not have as the case may be. Yes, they can be selfish and petty and make bad choices, but at least they will have done them through the democratic process and have no one to blame for their choices but themselves."

Season 3 of "Battlestar Galactica" will premiere in October. Re-runs are currently airing on the SciFi Channel on Fridays at 2 am ET.