
EXCLUSIVE: While film respects existing fans, it was not made for them
by ALAN STANLEY BLAIR
May-18-2013 - No Comments
A look at how much a new name can make a difference
A year ago this week, the SciFi Channel changed the name it had used for nearly two decades, and became Syfy. There were a lot of question marks surrounding the change, especially since the online public reaction was not very good. In fact, I remember considerable talk about this being a branding ...
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